Case Study · 2025 — Present
TruDiagnostic
Building a connected visual system for precision health.
Overview
TruDiagnostic translates complex epigenetic science into tools that help people and healthcare providers better understand biological aging and health.
My work spanned the brand's full ecosystem — from visual identity and digital experience to provider marketing, lifecycle, campaigns, reports, paid media, and physical touchpoints.
The challenge was creating enough consistency for the brand to feel recognizable everywhere while allowing each audience and channel to work differently.
Creative Direction
Visual Design
Brand Systems
Web Design
UI/UX
Growth
HCP Marketing
Campaigns
Paid & Social
Lifecycle
Reports
Print & Conference
One system.
Many touchpoints.
01
Evolving the brand system
The visual system evolved toward a more precise, clinical, and premium expression while retaining enough energy to work across consumer, provider, and growth channels.
It was designed to scale — not simply to provide a set of rules.
02
Digital experience
The digital experience needed to make a complicated scientific offering feel approachable without oversimplifying it.
Clear hierarchy, modular storytelling, and stronger product communication connect the science with what people actually receive and understand.
Homepage — full pageHover to scroll
Storefront — newHover to scroll
Product page — TruAge + TruHealthHover to scroll
03
Provider & sales print
Healthcare providers needed a different communication system from direct-to-consumer audiences — more structured, evidence-led, and implementation-focused.
A family of print tools gives field teams and clinics one consistent way to explain the science and bring testing into practice.
Clinical visual aid — saddle-stitched bookletField sales · clinics
Dense clinical content, edited into a scannable hierarchy for a five-minute provider conversation.
Inside spread — product overview & differentiators
Science FAQ — double-sided leave-behindEpigenetics, biomarkers & methodology
Patient-facing
The same system, softened for patients in the waiting room — what the test reveals, who it's for, and the science behind it.
Patient brochure — tri-fold
04
From data to report
One of the core design challenges was translating dense biological information into something people could understand, discuss, and act on.
Report communication focused on hierarchy, context, and clarity — helping complex measurements feel less abstract.
TruAge & TruHealth reports — page systemSample data
TruDNA report — cover & snapshot
Detail — biological age & biomarker status
Digital report preview
05 — Campaigns
One idea, every
placement.
Story-first creative built around real moments rather than lab imagery.
06
Email & lifecycle
Lifecycle design extended the brand into a modular system supporting education, conversion, onboarding, and retention across different audiences.
Enough structure for consistency, while letting each communication feel distinct.
07
Social
Educational carousels that turn peer-reviewed research into a clear story, slide by slide: a hook, the science, what it means, and the reference.
08
Conference & environments
The system also needed to survive outside the screen — at scale, at a distance, on a busy show floor — while keeping its clarity and recognition.
Exhibition backdrop — clinical longevity conference
Booths built to read from across the hall: bold gradients, scientific imagery and a clear hierarchy of headline, key stats and mark.
Cards, lanyards and folders carry the indigo palette and signal grid, so every first contact feels clinical but elevated.
09 — One brand, many audiences
TruDiagnostic operates across consumer health, healthcare providers, scientific communication, and growth. The design system needed to flex across all of them without fragmenting into different brands.
The result is a more connected ecosystem — one visual language that moves from a paid ad to a provider conversation, a report, an email, or a conference floor.